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Girls Aloud Tangled Up (Fascination)
Fascination is to target the home towns of each member of Girls Aloud with a unique taxi promotion to publicise the band's new album Tangled Up, released on November 19.
Anyone catching one of the Girls Aloud cabs in the respective areas will receive a receipt, offering the chance to win tickets to meet the group and see them play in 2008.
The Polydor label is also banking on a new ITV2 documentary series, The Passions Of Girls Aloud, to drive the campaign into the new year.
Each hour-long episode in the five-part series, which will air in 2008, will be dedicated to a different member of the group.
While transmission dates are yet to be confirmed, the series will coincide with the release of the second single from Tangled Up.
Fascination ...