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Pets at Home in ad agency hunt.(advertising agencies)(Brief article)

Marketing

| October 31, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Pets at Home, Britain's biggest pet retailer, is seeking an ad agency through the AAR to create its first nationwide campaign.

The company, which was set up in 1991, has more than 190 stores and plans to open 20 more over the next year. It was acquired by private equity group Bridgepoint in a pounds 230m deal in 2004.

Pets at Home's stores, the majority of which are located in out-of-town retail parks, stock more than 4500 product lines from food and bedding to toys. …

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