AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Creating Buzz (Without Hate Mail).(Business; Germany)(Cover story)
Byline: Patrick Falby
Mister Wong lets users search each other's bookmarks.
Kai Tietjen ran an ad agency for nearly a decade, and then got the idea to take on Google. In 2006, he used his own money to start Mister Wong, a German site that allows users to bookmark their favorite sites, and then uses those bookmarks as the basic data for its search engine. To find a popular site, any user can search all other bookmarks on Mister Wong, with the best-regarded ones getting the highest ratings. (The site's slogan: "Master of All Bookmarks.") "Google does a very good job in deep search -- when you look up your own name, you might find a list from a course where you participated or something like that," Tietjen says. "But if you want to know what Web sites on a specific topic other people find good, or what Web sites are hot at the moment, then Google has a weakness."
Search is only part of what Mister Wong offers; it's also a social network. Users can create and join groups to share site links, or they can be "buddies" with each other. Like Facebook users, they can also add images to their accounts and send each other messages.
Tietjen has managed to broker deals to link with major sites like Deutsche Telekom, Der Spiegel and Die Zeit. As a result, it now has about 2.5 million users in Germany. Tietjen has opened Mister Wong sites in Russian, ...
- Creating buzz: new media tactics have changed the PR and advertising game.(tech...
- Magazine article from: Communication World Fernando, Angelo November 1, 2004 700+ words
...do you get the first mouth started? The media is a great place to start. You don't need traditional media for that." CREATING BUZZ IN REAL TIME The shift away from mainstream media--a model based on "grabbing eyeballs"--challenges marketers to...
- MegaBuzz Launches Site That Rewards Community for Creating Buzz.
- Press release article from: Business Wire March 20, 2007 700+ words
...MegaBuzz formula - people, opinions, and prizes - will appeal to the many millions of online users who already participate in creating buzz, sweepstakes, and social networks. "If you like connecting with people, sharing opinions, and winning money, we...
- America's Hot Colleges; Yes, Harvard's on the list. But so are lesser-known...
- Magazine article from: Newsweek International Matthews, Jay September 5, 2005 700+ words
...that live up to their reputations. All the colleges on the Hot List for 2005-06 have one attribute in common: they're creating buzz among students, school officials and longtime observers of the admissions process. And each entry reflects a place that...
- Brian Larsen Is 'Breaking' Out; Longtime Leader Of Twilight's Moon And Veteran...
- Press release article from: M2 Presswire October 14, 2009 700+ words
...Out; Longtime Leader Of Twilight's Moon And Veteran 23-Year-Old Recording Artist Issues First-Ever Solo Release, Creating Buzz With Radio-Friendly Acoustic Pop Style; New Weekly 'Vlog' Chronicles Musician's Life In Popular Comedy Video Series...
- Creating buzz for new movies is a hype-priced endeavor.(The Orange County...
- Newspaper article from: Knight Ridder/Tribune News Service Koltnow, Barry June 28, 2001 700+ words
A fake film critic quoted in newspaper ads for Sony Pictures' "The Animal" and "A Knight's Tale." Actors and studio employees posing as movie-goers in TV commercials. Lawsuits. A state attorney general investigating movie advertising that may be misleading. These are just some of the news stories
- Jennings Creating Buzz On `Jeopardy!'.(The Hartford Courant)
- Newspaper article from: Knight Ridder/Tribune News Service Seremet, Pat July 10, 2004 700+ words
Byline: Pat Seremet Ken and I are going steady. Unlike most men who think they have all the answers, Ken has all the questions, and he's got lightning speed with a buzzer. Every night at 7, I have a date, and I am not alone in this affair. He's an unlikely object of my affection. He's Ken Jennings,
- Jennings Creating Buzz On `Jeopardy!'.
- Newspaper article from: Hartford Courant (Hartford, CT) July 9, 2004 700+ words
Byline: Pat Seremet Ken and I are going steady. Unlike most men who think they have all the answers, Ken has all the questions, and he's got lightning speed with a buzzer. Every night at 7, I have a date, and I am not alone in this affair. He's an unlikely object of my affection. He's Ken Jennings,
- Bravo Creating Buzz With B-Hive; 'Project Runway' Promo Invites Viewers to...
- Magazine article from: TelevisionWeek August 11, 2008 700+ words
Byline: Jon Lafayette Bravo not only wants viewers to watch, it wants them to throw a party for its shows. The NBC Universal-owned cable network has launched a viewer party promotion called B-Hive to go with the current season of "Project Runway Viewers who host get-togethers and post pictures of
Source: HighBeam Research, Creating Buzz (Without Hate Mail).(Business; Germany)(Cover story)