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Searching For The Best Engine.(Business)(Cover story)(Company overview)
Byline: David H. Freedman
A global effort is underway to invent a better way of finding things on the Web. Could Google be vulnerable?
Tui Stark is searching for a vacation paradise and can't find it. Googling "snorkeling beaches blue water" turns up listings for scuba diving, real-estate firms, rafting outfits. So Stark, a photography stylist in Needham, Massachusetts, turns to Quintura, one of many upstart search engines, which allows her to focus the results on snorkeling. "The Google results just had too much stuff I wasn't looking for," she says. "I wanted to zoom in on the best snorkeling beaches." And within seconds, Quintura delivers.
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Source: HighBeam Research, Searching For The Best Engine.(Business)(Cover story)(Company...