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BYLINE: William B. Cassidy and Bill DiBenedetto
The Port of Seattle is trying to polish its image with a new logo that reflects a greener identity.
The port this month unveiled a logo based on three colored bars of light blue, green and dark blue. The bars stand for air, land and sea. They also represent the Port''s three business divisions: aviation, real estate and the seaport.
The port says the bars also represent economic development, social responsibility and environmental stewardship - what it calls the three components of sustainability.
It''s emblematic of a deeper effort under way at Seattle to redefine the port and strengthen its position among its competitors in the …