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WBLK-FM, the area's leading urban contemporary and highest rated locally owned and operated radio station, is changing its format.
The change will shift the station from a traditional urban contemporary format to one emphasizing classic soul standards. In layman's terms that means less Snoop Doggy Dog and more Smokey Robinson.
The change, 16 months in the making, is aimed at making the station more attractive to the 25-54 audience, specifically the female 30-34 audience. Both of those audiences are highly attractive to radio advertisers.
"Ultimately, we are going for a more adult flavor in our programming," said Franklin Lorenz, station owner.