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Frustrated by EC inconsistency, Impala calls for a review of procedure and an explanation of the reasons for approving the Sony/BMG deal
The independent community is calling for a fundamental review of the European music market in the light of the EC's clearance of the Sony/BMG merger. The approval of the joint venture last Wednesday - exactly one week before its imposed deadline of October 10 and three years after the merger was first proposed - without remedies has caused shock and surprise at the very heart of the sector that will feel its influence most.
"We are very, very disillusioned," says Impala secretary general Helen Smith. "It is scandalous and smells very bad. After Universal/BMG publishing (where the group was forced to sell assets), the EC has shown itself to be inconsistent on remedies. It is a complete lottery because you don't know if you have to sell off catalogues."
Its concerns about the Sony/BMG decision come as Impala has also asked the EC to halt the publishing divestments ordered under the Universal/BMG publishing merger and to investigate recent Universal acquisitions, including V2. This follows the Office of Fair Trading launching an investigation into the V2 takeover.
One source believes the Sony/BMG ruling will necessitate a review. He says there have been mixed signals given to music groups since EMI and Warner first - unsuccessfully - tried to merge in 2000. "To refuse some mergers, then only allow them with remedies and now let one go through without any conditions, is risky both politically and legally," he argues. Another insider suggests that the EC went to great lengths to ensure it covered every area and "did not screw up".
Impala, which saw the first original merger decision overturned by the Court of First Instance last July after appealing, is vowing to continue the fight, with a litany of legal manoeuvres designed to ensure that the EC provides clear reasons for approving the deal. This includes calling on the European Ombudsman to investigate any impropriety and also pursuing a class action for damages against the EC if it has repeated the "same serious mistakes" it made when it originally approved the merger in July 2004.
Competition Commissioner Neelie Kroes has praised the investigation as "one of the most thorough analyses of complex information ever undertaken by the Commission". This second investigation examined national markets and the likelihood of creating or reinforcing a collective dominant position. It also analysed net prices for all chart albums, the market for licensing music in the digital format and ...