Emap embraces War Child in multi-platform campaign push.

War Child secures major media partnership with Emap and releases benefit single and gig details

War Child has secured its most extensive media partnership yet with Emap agreeing to promote the charity's new campaign in an unprecedented multi-platform push across its radio, magazines and online operations.

Podcasts, live-music broadcasts, on-air celebrity interviews and print features about the charity's latest appeal supporting children in Iraq will take place across Emap's stable, including print titles as diverse as Mother And Baby, Zoo and Grazia and radio stations such as Magic, Mory Firth and Hallam FM.

Central to the campaign will be a War Child single and benefit gig from Keane, who are fronting the appeal. The single, The Night Sky, is released by Island on October 29 and the band are hosting a benefit gig at London's Brixton Academy on November 1, supported by the Pet Shop Boys, The Magic Numbers, Guillemots, Teddy Thompson, Brendan Benson, Lilly Allen and Findlay Brown.

The event will be preceded by five nights of warm-up gigs in London, featuring bands such as Goldrush, Broken Dolls and Metro Riots, and a Keane concert at the Manchester Apollo on October 31.

Emap will broadcast the Brixton Academy gig live on its Magic 105.4 FM radio station on the night and to the 5m listeners of its 16-station Big City Radio Network, including Kerrang!, Q, Viking FM and Key 103, at a later date. It will also syndicate the concert to global radio audiences.

Emap managing director of radio programming Mark Story says his company is strongly positioned to support the charity. "Emap is uniquely placed to harness the power of new and traditional media to reach out to people across ...