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BMW BOMBSHELLS; Massive product offensive aims to increase sales to more than 2 million by 2020.(News)(Company overview)
Byline: GREG KABLE
The BMW Group announced a radical overhaul of its worldwide operations, aimed at, among other things, pushing annual sales of more than 2 million by 2020-an increase of 600,000 vehicles over its record 2006 sales figure of 1.4 million.
In an announcement at the company's headquarters in Munich, chairman Norbert Reithofer detailed a seven-point plan for increased growth and improved profitability. He described it as a "fundamental strategic realignment'' of BMW's day-to-day activities.
Central to the changes is a broadening of the BMW Group's lineup through its BMW, Mini and Rolls-Royce brands. Reithofer also said the company would seek greater economies of scale through strategic alliances, hinting that BMW would increase its supply of engines to other carmakers while seeking cooperation in ...
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Source: HighBeam Research, BMW BOMBSHELLS; Massive product offensive aims to increase sales to...