The Work: New Campaigns - The World.

 
CLIMATE INSTITUTE - CHANGE CLIMATE CHANGE - AUSTRALIA 
CREDITS 
Project: Change climate change 
Client: John Connor, chief executive, the Climate Institute 
Brief: Encourage people to consider climate change policy when it comes 
to election day 
Creative agency: Love, Sydney 
Writer: Guy Lemberg 
Art director: Andrew Leftley 
Media agencies: Bellemyhayden, MediaVest 
Production company: Caravan Pictures 
Director: Ben Lawrence 
Post-production: The Editors 
Exposure: TV in Queensland, New South Wales and South Australia 

As Australia gears up for a general election, a pressure group has launched a TV campaign urging people to think about climate change issues when they vote.

The initiative comes from the Climate Institute, a non-partisan group, and takes the form of a commercial promoting a politician running for office. The difference is that the 'politician' is a nine-year-old boy.

He pledges to do all he can to ensure measures are in place to combat climate change, but reminds people that he isn't old enough to vote and tells them: 'It's your vote, but it's our future.'

The Climate Institute wants to see Australia's rising greenhouse pollution reversed within the next five years and to ensure all new power is generated from 'clean' energy sources.

 
WALKER LAKE - INFORMATIONAL CAMPAIGN - US 
CREDITS 
Project: Walker Lake informational campaign 
Client: University of Nevada, Reno 
Brief: Increase awareness and use of the lake and generate interest in 
preserving it 
Creative agency: R&R Partners 
Writer: Tim O'Brien 
Art directors: Travis Bennett, Patrick Turner 
Media agency: R&R Partners 
Media planner: Kristin Bauer 
Photography Jeff Dow Photography 
Exposure: Newspapers and magazines in Nevada 

Americans are being persuaded to become 'conservation ambassadors' in new advertising by campaigners trying to preserve one of the country's most endangered lakes.