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The Work: New Campaigns UK.(advertising)

Campaign

| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
SONY BRAVIA - PLAY-DOH 
CREDITS 
Project: Play-Doh 
Client: James Kennedy, general manager, Sony Europe 
Brief: Demonstrate that Sony LCD televisions deliver colour like no 
other 
Creative agency: Fallon 
Writer/art director Juan Cabral 
Planner: Jo Hudson 
Media agency: OMD 
Media planner: Andy Reynolds 
Production company: Gorgeous 
Director: Frank Budgen 
Animation Passion Pictures 
Editor: Ted Guard, The Quarry 
Post-production: The Moving Picture Company 
Audio Post-production: Parv Thind, Wave 
Exposure: National TV, online 

The third instalment in Fallon's award-winning 'colour like no other' campaign for Sony Bravia features 200 stop-motion animated rabbits ...

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