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The World: Los Angeles - Boost calls pitch for dollars 35m creative account.(Boost Mobile)(Brief article)
Boost, the Sprint Nextel-owned mobile brand aimed primarily at young consumers, is reviewing the creative assignment on its dollars 35 million account.
WPP's Berlin Cameron in New York, the incumbent on the account, is expected to join the contest. Media, which is handled by the WPP-owned MindShare in Los Angeles, is not affected by the review.
Boost is said to want creative work to enhance its appeal to ...
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