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Publicis Groupe has teamed up with a leading law firm to capitalise on the growing number of brands needing help with crisis communications.
The alliance between Publicis Consultants Worldwide and Akin Gump Strauss Hauer & Field has been launched in Beijing. It will focus initially on the run-up to next year's Olympic Games in the city and the Shanghai World Expo in 2010.
Publicis Consultants Worldwide Plus Akin Gump will be ...