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The Week: Ladbrokes spot heralds the end of gambling ad ban on TV.(Ladbroke Group PLC)(Brief article)
Ladbrokes has become the first bookmaker to exploit the new laws allowing gambling advertising on TV, with a commercial featuring a cast of ex-footballers.
The 60-second ad broke on Tuesday, and stars Ian Wright, Ally McCoist, Lee Dixon and Chris Kamara as a group of builders having a fry-up in a cafe. The TV presenters Kirsty Gallacher and Jimmy Hill also appear in the commercial.
The pounds 5 million campaign was created by M&C Saatchi and features the endline: 'Everyone's got an opinion, what's yours worth?'
Ladbrokes is the first of what is ...
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