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The Week: Advertising News - Ben Sherman in MTV2 deal.(Ben Sherman UK)(Brief article)

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| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Ben Sherman, the fashion label, has signed a deal to fund a one-off show on MTV2 focusing on the best of British music.

The programme, which airs on 13 October, will feature a series of gigs under the title 'The Big ...

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...wannabes. We're talking the dudes in the Ben Sherman shirts -- especially that kinda narrow...Green Day hoppin' around a stage in his Ben Sherman "Comptons," those flat-footed...Grohl from Foo Fighters wearing a stripy Ben Sherman shirt with these fancy french cuffs...
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