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The Week: Advertising News - Stefani fronts HP campaign.(Hewlett-Packard Co.)(Brief article)

Campaign

| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

HP has signed the pop star Gwen Stefani to front a dollars 300 million international campaign, created by Publicis.

The manufacturer has dropped TV advertising in favour of press, outdoor, online and in-store activity for ...

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