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WCRS scoops pounds 3m DCSF creative brief.(WCRS Group PLC)(Department for Children, Schools and Families)(Brief article)

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| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Department for Children, Schools and Families has handed WCRS a pounds 3 million advertising brief to promote the Government's new Diploma scheme.

The agency picked up the account following a competitive pitch against Delaney Lund Knox Warren & Partners, Proximity and Iris. The pitch was handled by COI.

Targeted at 14- to 19-year-olds, the qualification offers students an extra way of gaining either academic or work-based learning by offering specialisation in one subject.

The scheme will provide courses in five areas, including engineering, creative and media, and involve schools and ...

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