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The Department for Children, Schools and Families has handed WCRS a pounds 3 million advertising brief to promote the Government's new Diploma scheme.
The agency picked up the account following a competitive pitch against Delaney Lund Knox Warren & Partners, Proximity and Iris. The pitch was handled by COI.
Targeted at 14- to 19-year-olds, the qualification offers students an extra way of gaining either academic or work-based learning by offering specialisation in one subject.
The scheme will provide courses in five areas, including engineering, creative and media, and involve schools and ...