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Ofcom blamed for slump in children's programming.(Brief article)

Campaign

| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Britain's ad industry this week accused Ofcom of creating a serious lack of investment in children's programming, highlighted by the broadcasting regulator's latest research.

Ofcom said on Wednesday that the decline in funding has left children starved of quality programmes with a diet of wall-to-wall cartoons.

But industry leaders claim Ofcom must take much of the blame because of its restrictions on food-and-drink advertising to children, which is costing broadcasters an estimated pounds 39 million a year.

...
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