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Sportingbet.com in hunt for DM agency.(Brief article)
Sportingbet.com, the online betting and gaming company, is on the hunt for an agency to handle its pan-European direct marketing.
The company, which owns Paradisepoker.com, has app-roached several agencies and is holding pitches this week.
Once appointed, the successful agency will take on responsibility for revamping the brand using print, press, online and direct marketing.
In the past, the gaming company, which currently spends pounds 20 million on its European advertising, has produced much of its communications in-house. Last year, ...
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