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TfL pens C4 content deal.(Transport for London)(Channel 4 Television Co.)(Brief article)
Channel 4 and Transport for London launch TV show in T4 themed weekend.
Transport for London has formed a partnership with Channel 4 for a branded content TV show based around its 'Don't die before you've lived' advertising campaign.
Drum Screen, a division of Drum PHD, has created a series called Debutantes, which will run as part of a weekend of themed programming during the T4 youth strand on the channel.
The weekend of 3 and 4 November will be dubbed 'T4 Talent' and feature a range of programmes about gifted teenagers.
Debutantes, which will show renowned figures in the creative industries 'mentoring' teenagers in their dream careers, will be stranded throughout the other T4 programming.
Those taking part in the series include the rapper Kano, the GQ editor Dylan Jones, the photographer Rankin and the fashion designer Ozwald Boateng.
TfL hopes that the ...
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