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Agency Republic nets BP roster place.(Brief article)

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| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BP is set to appoint Agency Republic to its digital roster.

The agency scooped the business following a competitive pitch against three undisclosed shops.

John Pain, BP's head of marketing services and procurement, handled the pitch. It is understood that the company plans to appoint further digital agencies to the roster in the near future.

The review involved two briefs, the first of which will see Agency Republic produce digital advertising to promote BP fuel brand Ultimate Fuel.

The online campaign will position the premier fuel, which is engineered to give vehicles better ...

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