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Unibet hires TBWA for pan-Euro brief.(TBWA/London)(Brief article)

Campaign

| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Unibet, the online betting and gaming site, has appointed TBWA\London to handle its pan-European advertising after a four-way pitch.

The agency beat WWAV Rapp Collins, Ogilvy and Euro RSCG in a review overseen by Agency Assessments International.

TBWA will now work on a European campaign, expected to break in the UK next year, to raise awareness of Unibet and drive traffic to its website.

It is unclear whether the work will include TV - although the Gambling Act 2005 allows gambling companies to advertise on television in the UK, ...

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