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Neff hunts UK shops for advertising drive.(Brief article)
The household appliance brand Neff is seeking an above-the-line agency ahead of a UK advertising push.
The Bosch Siemens Home Appliances-owned brand has approached an undisclosed number of agencies with an RFI document. The search is being handled by the AAR.
Media, which is handled by MediaCom, is not affected.
Neff spent pounds 1.2 million on UK media in the 12 months to June, most of it allocated to press, according to Nielsen Media Research. A source said Neff was planning to increase its spend to ...
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