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Taylor Wimpey calls pounds 20m media pitch.(Brief article)

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| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Taylor Wimpey, the recently formed house-building company, is talking to agencies about its estimated pounds 20 million media planning and buying business.

The move follows the merger of George Wimpey and Taylor Woodrow in July. The company has approached incumbent and non-roster agencies to pitch for the account.

Incumbents on the business include MediaCom North on Bryant Homes, which was previously part of Taylor Woodrow, and the Surrey-based agency Space and Time Media, which handles the bulk of the pounds 15 million ...

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