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MindShare and PHD hired for election battle.(Brief article)
MindShare and PHD are to go head-to-head on the Labour Party and Conservative Party media accounts in the run-up to a general election.
The Conservatives have appointed PHD to handle media buying. Goodstuff will handle communications planning, and has a campaign strategy ready in case a snap election is called next week.
Meanwhile, Labour has appointed MindShare as its media agency, following the appointment of Saatchi & Saatchi to the creative account last month.
Goodstuff's strategy for David Cameron's Tories is understood to be weighted heavily towards digital communications, and will rely less on posters and TV political election broadcasts (PEB) than in previous campaigns.
The agency, which is part-owned by ...
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