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JWT and Lowe are set for a showdown in a pitch for UK advertising duties on the Nestle Rowntree-owned luxury chocolate bar Heaven.
The review gives Lowe a chance to win back the position on the Nestle UK roster it lost in February 2005.
It will come as a blow to JWT, which currently handles all Nestle's UK confectionery advertising following a realignment of duties that saw a number of chocolate brands moved from Lowe to the WPP-owned shop.
Nestle Rowntree launched Heaven, which is made from Swiss chocolate, into the UK premium chocolate ...