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M&C Saatchi rips off classic BA ad for Silverjet launch.

Campaign

| October 05, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The business-class airline Silverjet is to launch its first TV campaign with a remake of British Airways' classic 'face' ad from 1989.

Silverjet hired M&C Saatchi - whose management had held the BA account for 23 years, first at Saatchi & Saatchi - to create the ad and film it in the same locations as the original.

The ad, ...

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