AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
BT in media review.(Brief article)
Agencies line up for telecom giant's pounds 65m media buying prize.
BT is reviewing its pounds 65 million media buying business just weeks after moving its planning account to Mediaedge:cia. The review is thought to be at an early stage, with BT expected to issue briefs later this week.
The review is expected to cover broadcast and press buying, handled by Starcom, and online and digital buying, handled by Zed Media.
In August, BT appointed Mediaedge:cia to oversee its media planning, which was previously handled in-house after PHD resigned the business in 2006.
Starcom's relationship with BT goes back five years to when it captured the press buying business. Two years ago, it landed the TV buying account from The Allmond Partnership, a move that led to the closure of the independent agency.
Zed Media was appointed by BT to its pounds 15 million online business in the summer of 2005 after i-level resigned the account to handle Orange. BT has since increased its online spend significantly to fit its expanded range of services.
...
- Media: BT appoints Zed Media.(Brief Article)
- Magazine article from: Campaign July 1, 2005 700+ words
BT has appointed Zed Media to handle its pounds 15 million online planning and buying account. The business was previously handled by i-level, which resigned the account after winning Orange.
- Good month/bad month.(for Zed Media, NTL Inc. and Endemol Entertainment...
- Magazine article from: Revolution March 6, 2006 700+ words
A GOOD MONTH for Zed Media, the below-the-line and digital arm of media-buying agency ZenithOptimedia...that will see the Big Brother producer create exclusive programming for BT's new broadband TV venture. The BBC, Paramount, National Geographic...
- Capital One hands Zed Media pounds 9m job.(Brief article)
- Magazine article from: Campaign September 22, 2006 700+ words
...Capital One, the financial services company, has appointed Zed Media to handle its pounds 9 million online planning and buying...spokeswo-man said: 'We can confirm that we have appointed Zed Media to handle digital planning and buying.'
- CondeNet hands web brief to Zed.(Zed Media)(Brief Article)
- Magazine article from: Marketing December 1, 2004 700+ words
...arm of magazine publishing house Conde Nast, has appointed Zed Media to build the profile of its Vogue.com, GQ.com. Glamour...Aside from developing the magazines' online brand identity, Zed Media has been charged with increasing site traffic by 20% next...
- Media: Zed media wins gocompare.com account.(Brief article)
- Magazine article from: Campaign December 1, 2006 700+ words
Zed Media has won the media planning and buying account for the new online insurance comparison site gocompare.com. The agency will handle media activity across online, press, TV and posters.
- Hotline: Powergen appoints Zed Media.(Brief Article)
- Magazine article from: Campaign May 6, 2005 700+ words
Powergen has appointed Zed Media to handle its online planning and buying. The business was previously with Initiative, which continues to handle the offline planning and buying.
- The Week: People news - Zed Media unveils new MDs.(Managing Director)(join...
- Magazine article from: Campaign January 18, 2008 700+ words
Kevin Murphy and Paul Constantine have been promoted to replace Greg Grimmer as managing directors of Zed Media. Murphy, a board planning director, and Constantine, a board account director, will take over from Grimmer in February, when...
- BREAKING: Zed appoints Harmel to head search marketing.(Georgie Harmel, Zed...
- Magazine article from: New Media Age October 20, 2005 700+ words
...Loot, Carphone Warehouse, Monster, and The Number 118118. Starting in November, Harmel will look after Zed's existing search clients, including BT and Powergen. zedmedia.co.uk Copyright: Centaur Communications Ltd. and licensors
- The Week: Media Reviews - National Trust hires Zed.(Zed Media)(Brief article)
- Magazine article from: Campaign July 27, 2007 700+ words
Zed Media has been hired to handle the media planning and buying account for the National Trust, which is worth pounds 5 million, following a pitch that involved MediaCom Direct, Rocket, Naked and the7stars
- The OU hands pounds 4m online task to Zed.(contracts of Open University and Zed...
- Magazine article from: Campaign August 3, 2007 700+ words
The Open University has appointed Zed Media to handle its pounds 4 million online planning and buying account as it attempts to attract new students to its courses. Zed won...