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FUTURE RELEASE: Stereophonics.
Stereophonics Pull The Pin (V2)
V2 insists that it is business as usual in advance of its first significant release since being acquired by Universal, with Stereophonics' Pull The Pin being released October 15.
"The point at which Universal came onboard was quite late in our planning, so they've been quite hands-off," says V2 Music senior marketing manager Claire Moon. "But, obviously having the weight of them behind us, things like TV and advertising, make a huge difference."
V2 soft-launched the album with a playback for the top 20 people on the band's fan forum. "They had the first listen before the media," says Moon. "The fans do come first for us and for the band."
After that the campaign centred on "putting the strongest team ...
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