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Leona Lewis Spirit (Syco)
Leona Lewis is to return to the talent show that launched her career by making the first TV appearance to promote her debut album, Spirit, on the new season of X Factor.
While Syco and Sony BMG are keen to distance Lewis from the world of reality television, Syco managing director Sonny Takhar says, "We'd be mad not to. X Factor is the biggest show on TV right now - it makes total sense."
Detailing Syco's plan for the album, which is released on November 12, Takhar says the label will take a "less is more" approach, which will be centred on making the release into an "event".
"The whole campaign will be about confidence," he says. "It's about launching the next worldwide superstar, whether it's the first TV appearance on the new series of X Factor, the high profile photo shoot in Harper's Bazaar or the media launch at ...