REGZA HD LCD TV/HD DVD WIN "PRODUCT OF THE YEAR AWARDS".

Toshiba America Consumer Products, L.L.C. has announced that Electronic House (EH), a leading consumer publication that focuses on the electronic home and showcases cutting-edge electronic products, has selected Toshiba's 57LX177 Cinema Series(R) REGZA HD LCD TV and Toshiba's HD-A2 HD DVD player as 2007 Electronic House Products of the Year. Both products feature industry leading technologies that are paving the way to a high definition world and represent Toshiba's excellence in home entertainment.

"Every year Toshiba's products rise to the top, so it is truly a pleasure to honor Toshiba with multiple awards," said Cindy Davis, Editor-in-Chief, Electronic House magazine. "Both the 57LX177 and HD-A2 stood out from the crowd for their innovative technology and ability to create an outstanding high definition entertainment experience."

The editors of EH Publishing's four connected home magazines picked their favorite products based on product demos and feedback from both installers and users. Topping the list of evaluated criteria was "technological innovation, overall value, lifestyle benefits and just plain outstanding features."

"We are thrilled to receive two Product of the Year Awards from Electronic House," said Maria Repole, Director of Corporate Communications at Toshiba. "The editors at EH are industry experts that strive to recommend the best products to their readers. Their recognition is further proof that our REGZA LCD TVs and HD DVD players are leading the way in high definition products for today's connected home. In fact our market share in the LCD TV market has grown exponentially and our HD DVD players are dominating in dedicated high definition player sales."

About the Products

Toshiba's REGZA LCD TVs and HD DVD players help to fulfill Toshiba's commitment to bring consumers into the exciting world of HD home entertainment.

The 57LX177 Cinema Series(R) 1080p Full HD LCD TV is the largest LCD television available from Toshiba. This LCD TV features innovative technologies such as Toshiba's PixelPure(TM) 3G digital video processing for a smooth natural picture, DynaLight(TM) dynamic back-light control for increased detail and depth, ColorBurst(TM) wide color gamut for improved color purity and saturation and ClearFrame(TM) 120 Hz anti-blur system. Advanced REGZA technologies enable this 57" (diagonally measured) LCD TV to produce clear, rich, life-like images designed to immerse TV and movie enthusiasts in the home theater experience.