IBWA defends water industry.(INDUSTRY Issues)(International Bottled Water Association )(Brief article)

The International Bottled Water Association has launched a media campaign to counteract criticism of the bottled water industry fueled by environmental concerns. The association says it has provided facts about bottled water to "virtually every major U.S. media outlet and in local markets nationwide," regarding environmental stewardship, use of resources, support of recycling, bottled water regulation and safety, and the role of bottled water as a consumer beverage of choice. The move included full-page advertisements in The New York Times and The San Francisco Chronicle.

"Some groups seek to pit bottled water against public drinking water systems," said IBWA …