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NBC makes green universal; For a Week of Sweeps, Network's Programming Will Incorporate Environmental Messages.(Special Report: Environmental Journalism)
Byline: Allison J. Waldman
Special to TelevisionWeek
NBC Universal is launching a broad commitment to environmental awareness with a new initiative called Green Is Universal. The weeklong global event, which runs from Nov. 4-10, is the first project launched by the newly formed NBCU Green Council chaired by Bravo Media President Lauren Zalaznick.
"What we wanted to do with Green Is Universal was two things: to make a big statement to get it kicked off in the right way, and then also to be very committed to a consistent and sustainable way of delivering the same message throughout the week, throughout the month and throughout the years to come,'' said Ms. Zalaznick. "The Green Council will actually design the strategy and the…
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Source: HighBeam Research, NBC makes green universal; For a Week of Sweeps, Network's...
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