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Hotline: Yahoo! acquires BlueLithium.(Brief article)
Yahoo! has acquired the international online advertising network BlueLithium in a deal worth dollars 300 million (pounds 150 million) BlueLithium provides information on users by tracking their online ...
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- Digital brief: Yahoo! acquires BlueLithium.(Brief article)
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Yahoo! has acquired global ad business BlueLithium for dollars 300m (pounds 149.4m) as it looks to expand the range of digital marketing services it can offer
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Yahoo! has also acquired BlueLithium, the UK's second largest advertising network, for pounds 149.4m in cash, expanding its global reach. Yahoo! said the acquisition will mean it can offer advertisers customers powerful data analytics, advanced targeting and innovative media buying strategies
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