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Pitch Update.(advertising contracts)(Brief article)

Campaign

| September 07, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Phew! It's September, so that means the 'summer' is officially over, and pitch season is here.

First off the bat is ITV, which has called a pitch for its pounds 20 million account. The bookmaker Paddy Power is tipping Bartle Bogle Hegarty to reclaim the business. The agency, which resigned the account in 2005, is the 7/4 favourite to win, followed by Mother, which has odds of 3/1. ITV's marketing chief, David Pemsel, has been working with Mother over the past couple of months, something which could give its pitch the edge. The AAR is co-ordinating proceedings.

Meanwhile, the Home Office has lined up Abbott Mead Vickers BBDO, DDB London and VCCP to compete for its pounds 10 million binge-drinking ...

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