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The World: Shanghai McCann appointed for Alcoa brand relaunches.(contracts of McCann-Erickson (China) Ltd.)(Brief article)
The aluminium production giant Alcoa has hired McCann Erickson China to handle the relaunch of two products.
The appointment is understood to have followed a pitch which took place against five other agencies, including the Alcoa global incumbent Saatchi & Saatchi and Ogilvy & Mather.
McCann has been briefed to produce a campaign ...
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