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The Week: I-Q - The Internet Question - Do planners spend too much time blogging?
I suspect that the more prolific bloggers in the plannersphere do spend a rather disproportionate amount of time blogging, which could arguably be spent on 'real' work for clients. But I find blogging a perfectly acceptable way of refining one's thoughts and trying out ideas before they get used on a client's business. If you were a client, you would want the guys looking after your brand to be interesting and have a point of view on the way the world works. A blog is a sort of client retention mechanism. Actually, I think it should be part of a planner's job spec TO write a blog - show your clients that they have hired the right sort of agency. - Mark Hancock
...- XeTel Names Mark Hancock General Manager of Dallas Facility.
- Press release article from: Business Wire January 9, 2001 700+ words
...manufacturing and engineering solution provider, today announced Mark Hancock has been named General Manager of its recently expanded Dallas...center and XeTel has extremely favorable prospects," said Mark Hancock. "I am very pleased to participate in this exciting opportunity...
- RORY SUTHERLAND: Media decisions have to employ trial and error.
- Magazine article from: Precision Marketing October 28, 2005 700+ words
...you may not have many failures, but it will be at the price of squandering the opportunity every new medium presents. Rory Sutherland is vice-chairman and executive creative director at OgilvyOne Copyright: Centaur Communications Ltd. and licensors
- RORY SUTHERLAND: How chip and PIN has turned into a charade.(credit cards)
- Magazine article from: Precision Marketing July 29, 2005 700+ words
...Gwent, where supporters rejected an imposed candidate. With chip and PIN, they may be in for a Blaenau-style surprise. Rory Sutherland is vice-chairman and executive creative director at OgilvyOne Copyright: Centaur Communications Ltd. and licensors
- IN BRIEF: IPA appointment.(Institute of Practitioners in Advertising has...
- Magazine article from: Marketing Week December 11, 2008 700+ words
The Institute of Practitioners in Advertising has appointed Ogilvy Group vice-chairman Rory Sutherland as its president. He succeeds M&C Saatchi chief executive Moray MacLennan. It is the first time the IPA has appointed...
- Leave capitalism to the Chinese and relax: Venetia Thompson and Rory Sutherland...
- Magazine article from: Spectator Thompson, Venetia Sutherland, Rory March 21, 2009 700+ words
University careers fairs have always been a complete waste of time. In the old days students came away armed with nothing more than ABN-Amro highlighters and miniature alarm clocks (probably now collectable), some unusable minute RBS Post-it notes, and perhaps the odd snow-shaker. Goldman Sachs,
- Ogilvy Becomes TM Forum Member and Joins Advisory Board; Major advertising and...
- Press release article from: M2 Presswire May 21, 2008 700+ words
...joined the TM Forum as a member. Rory Sutherland, Vice-Chair of Ogilvy Group UK...TM Forum CEO, Keith Willetts. "Rory Sutherland and Ogilvy represent one of the world...creative services operations. About Rory Sutherland Rory Sutherland was born in Usk...
- Dad blasts DSS in death of runaway daughter, 14.(News)
- Newspaper article from: The Boston Herald Heslam, Jessica June 1, 2001 700+ words
...failed, not me, Kelly," a tearful Mark Hancock said of his oldest child, Kelly Hancock...return to foster care in Leicester. Mark Hancock, who said his main priority is to find...t leave that type of child alone," Mark Hancock said. "We never got the help that...
- Lynn man indicted in teen's slaying.(News)
- Newspaper article from: The Boston Herald Heslam, Jessica June 28, 2001 700+ words
...world," said the slain teen's father, Mark Hancock, 38, of Walpole. "Why?" Mark Hancock said yesterday of the man who allegedly...as a runaway by Malden police. Although Mark Hancock said DSS had no control of the "animal...