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The Week: ITV hunts for shop to handle pounds 20m ad business.(Brief article)
ITV has started a search for an agency to handle its pounds 20 million advertising account, ending M&C Saatchi's two-year relationship with the broadcaster.
The AAR will handle the process, which is due to be completed by the end of the year. M&C Saatchi has declined to repitch for the business.
M&C Saatchi's grip on the ITV account has been under scrutiny since Mother was added to the broadcaster's roster in May. The agency picked up the project to create an integrated campaign for the upcoming ITV2 drama series Belle de Jour, starring Billie Piper, without a pitch.
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