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Govt to tighten ad curbs.(Brief article)

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| September 07, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Brown threatens wide-ranging review of TV and online advertising to children.

The Government will today (Thursday) announce a wide-ranging review to protect children from 'unsuitable' advertising on TV and online.

Gordon Brown has ordered the review into whether controls are needed to prevent children being damaged or exploited by, for example, exposure to ads for computer games showing violence or sexual imagery.

The move could force the ad industry to introduce rules on internet ads, following criticism that they are not properly regulated. Brown is also concerned about advertising to children on television before the 9pm watershed.

The prime minister said: 'The sources of information for children from a very young age now are the internet, TV, commercial advertising. The ...

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