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Shelter hires LMFM for online business.(Lean Mean Fighting Machine)(Brief article)
Shelter, the homeless charity, has appointed Lean Mean Fighting Machine to handle its digital advertising following a three-way pitch.
The agency beat Hooper Galton and SP15 to the account. Its first task is to create an online campaign to promote the Shelter brand and the Know Your Rights initiative and website, which offers online advice on housing to 16- to 25-year-olds (www.shelter.org.uk/knowyourrights).
The campaign will run across social networking sites, targeting students and young people, with the aim of getting them to recommend the website to their ...
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