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RBS calls digital agency roster review.(advertising of Royal Bank of Scotland PLC)(Brief article)
The Royal Bank of Scotland has kicked off a review of its digital advertising agency roster.
A number of London-based digital shops have been approached by the bank directly. It is looking for agencies that can offer digital strategy, website design and build, usability testing, as well as campaign tracking and benchmarking.
However, sources suggest the search will be restricted by conflict business at many large UK agencies.
In the past year, RBS has worked with Play, the digital arm of M&C Saatchi, and Twentysix London, which has handled campaigns for RBS mortgages, insurance and online ...
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