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<a href="http://www.accessmylibrary.com/article-1G1-168422706/team-saatchi-wins-first.html" title="Facts and information about Team Saatchi wins First relaunch task.(advertising contracts of EMAP PLC)(Brief article)">Team Saatchi wins First relaunch task.(advertising contracts of EMAP PLC)(Brief article)</a>
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Team Saatchi wins First relaunch task.(advertising contracts of EMAP PLC)(Brief article)
Emap has appointed Team Saatchi as part of its plans to relaunch its troubled women's title, First.
The agency has been briefed to promote the title's new positioning as a smart, weekly glossy for 30- to 40-year-old, affluent women. The campaign will include TV, radio, outdoor and print, and will break on 11 September to coincide with the relaunch.
It is the third reinvention of First, which has an ABC of 106,961, well short of the launch target of 150,000. The magazine will return to a weekly ...
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