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IPC Connect has appointed Hurrell and Dawson to handle advertising for the launch of its new women's website, goodtoknow.co.uk.
The agency, which has developed advertising for the IPC women's weeklies Pick Me Up and Look, won the brief following a competitive pitch against undisclosed agencies.
It will create a range of online and offline activity to support goodtoknow.co.uk, which is IPC's first major standalone website launch.
Goodtoknow.co.uk is in the beta stage of its launch, and offers content channels including health, diet and food in a bid to create ...