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Hurrell and Dawson lands IPC web task.(IPC Connect)(Brief article)

Campaign

| September 07, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

IPC Connect has appointed Hurrell and Dawson to handle advertising for the launch of its new women's website, goodtoknow.co.uk.

The agency, which has developed advertising for the IPC women's weeklies Pick Me Up and Look, won the brief following a competitive pitch against undisclosed agencies.

It will create a range of online and offline activity to support goodtoknow.co.uk, which is IPC's first major standalone website launch.

Goodtoknow.co.uk is in the beta stage of its launch, and offers content channels including health, diet and food in a bid to create ...

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