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MindShare to split pounds 15m Axa with MPG.(Media Planning Group UK)
The financial company Axa has split its pounds 15 million media planning and buying account between Media Planning Group and MindShare.
MPG will handle media for the Axa Sun Life-branded products, while MindShare will handle planning and buying for the main Axa brand.
The bulk of the work for the Axa Sun Life products will be direct response-driven, and MPG is expected to work closely with its sister Havas agency All Response Media. MindShare was felt to be more ...
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