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Composers to gain from YouTube streaming.
Crib Sheet
The MCPS-PRS Alliance last week agreed a landmark deal to license more than 10m pieces of music to YouTube, allowing writers to get paid performance fees when users stream video clips containing their tracks.
Those internet characters coughing up for the music industry at last, eh?
Well kind of - don't forget YouTube, which is owned by Google, has already signed deals with all four majors, allowing the site to stream their videos in exchange for a share of advertising revenue.
So this deal is...?
It covers the writers and composers. When someone in the UK streams a video from YouTube that features music, this deal ensures that the writers get paid.
By whom?
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