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A cuppa with Mr Scruff.
Veteran DJ trades his record bags for teabags in unique retail tie-up
Composers to gain from YouTube streaming
A cuppa with immaculate music industry credentials will hit the shops today, as Mr Scruff's Make Us A Brew range of teabags makes its first appearance at Selfridges.
The traditional English Breakfast range will be sold in special edition caddies, each decorated with Mr Scuff's cartoon adventures, exclusively at the London department store until Christmas, when the caddies will become available nationwide.
The Make Us a Brew caddies were first presented to the public at Music Week's Music Meets Brands conference in July. Make Us A Brew co-founder Elyse Taylor says the company immediately had a call from Selfridges wanting to stock the tea.
"We created the caddies to attract distributors and retailers. Now we have their interest we are manufacturing cardboard versions for them," she says.
Taylor, former marketing manager at Polydor, set up the business with Mr Scruff - aka Andy Carthy - with his manager Gary McClarnan and the firm's commercial graphic ...
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