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Harnessing UK creativity.
Trade and Investment Minister Lord Digby Jones last month launched the new Creative Industries Marketing Strategy. Here he talks about the project
Quickfire
You clearly believe the Creative Industries are an important contributor to the British economy - how important is music's role in this?
Music is crucial to our economy as it generates around #5bn a year. But it is not just about the numbers. For me, music has a vital role to play in contributing towards Britain's cultural legacy. Music has the ability to transcend language and other barriers that exist between people. It is therefore crucial that the UK maintains its reputation for being one of most influential music nations in the world.
What do you hope to achieve with your new marketing strategy?
It is simple. I want to harness the power of our creative talent and turn it into world-scale commercial success. Government and business must be stronger than ever in working together, to ensure the brilliant ideas that burst into life every single day in the UK do not disappear but are brought to the attention of the world. I believe our new Marketing Strategy can really make a difference to help achieve this.
What specific benefits will it offer music?
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