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De Vere Hotels, the hotel and leisure chain that includes the Village Leisure Resorts and Brighton's Grand Hotel, has appointed Albion to its pounds 3 million creative account.
Albion was awarded the business without a pitch. The incumbent agency, Spinnaker, had held the account for less than a year.
Albion has been tasked with designing a brand identity for the group, which comprises 35 properties in the UK including the Grand, Oulton Hall in Leeds and Cameron House, an 18th-century baronial mansion in Loch Lomond.