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Bob Dylan will be the focus of an innovative partnership between Sony BMG and National Poetry Day (NPD) in which the major will target secondary schools with an online education resource based around his work.
The initiative will follow the October 1 release of Dylan's triple CD retrospective, entitled DYLAN, and is aimed at exposing a new audience to his work through his lyrics. Tying in with the Dreams theme of National Poetry Day this year, a selection of Dylan's songs reflecting this theme will be used as the basis of the education tool. Students will be invited to write their own Dylan-inspired poems with the chance to win a limited-edition Dylan iPod and Sony television for ...