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In the light of Pete Doherty's latest arrest for suspected drug possession, can Parlophone turn his media profile into commercial success for the second Babyshambles?
Conor McNicholas, NME editor
"The only thing holding Pete back before has been Pete - he just didn't want overground success - but there's a new ambition to this record. Stephen Street's production will make a massive difference. Parlophone have proved they have the right team to get the very best out of him, but commercial success might be measured by long-term artist growth and a Pete kudos halo for the label, rather than whether it sells a million with Shotter's Nation."
Charlie Pinder, V2 head of A&R
"His fans will buy it and love him regardless of what the media say about him, but for it to go beyond that is all about the music."
Sean Adams, Drowned in Sound managing director
"If he writes a great record, anything's possible. But can he ...